Audit scope
Most cold traffic campaigns fail. Why? Usually, it's one of 3 reasons. This audit finds them, fast. And what to do to fix them.
Who this is for
Business-to-business founders in Scott Conway's network. This is a $2,500 engagement. Members of the network, and anyone referred by them, receive a full credit. We run four of these per month.
You're a fit if you sell a high-ticket business-to-business offer and want cold traffic to become a predictable source of booked meetings on performance.
What clients receive
The Cold Traffic Readiness Diagnosis. A 2-3 page scored verdict.
Page 1: The scorecard and verdict.
Four pillars, each scored:
The verdict: Ready or Not Ready.
3 proposed messaging angles and the recommended opening strategy. This is the launch brief for a performance-based cold traffic campaign.
A sequenced roadmap naming the exact gaps across offer, sales process, and lead magnets, in the order to fix them, with what each fix unlocks in impact.
How it works
Discovery form
You complete the Cold Traffic Readiness Discovery Form and submit it at least 2 business days before the first session. The form covers your business model, offer, pricing, past campaign data, and sales numbers. No form, no session. This keeps the live time high-value.
Live deep dive
We pressure-test what the form surfaced: business model, offer differentiation and positioning, ideal customer profile, sales process, and available assets. You'll leave this call already seeing your business differently.
Async analysis
Scott and Ryan do the scoring, the verdict, and either your messaging angles or your roadmap, built into the diagnosis document.
Live delivery
Walkthrough of the verdict, the scores, and the path forward. Recorded and sent to you with the document.
What this is not
- Copywriting or funnel building
- Campaign creation or optimization
- Ongoing coaching or execution